Saturday, February 28, 2015

A630.7.4.RB - Mastering the Art of Corporate Reinvention


Michael Bonsignore, CEO of Honeywell, states that Honeywell will not be an extension of the old Honeywell or Allied Signal. He is creating a new culture that blends the best of the merged companies of Honeywell and Allied Signal. He says that Honeywell will compensate and reward people that look for best practices from both companies in creating a new corporate culture and punish those who do not. Do you predict Honeywell will be successful?

 

Yes, Honeywell is a successful organization. Honeywell International, Inc. is an American multinational diversified industrial conglomerate company that produces a variety of commercial and consumer products, engineering services, and aerospace systems for a wide variety of customers, from private consumers to major corporations and governments. Honeywell invents and manufactures advanced technologies for some of the world’s toughest challenges and opportunities initiated by revolutionary macrotrends in science, technology and society. A Fortune 100 company, Honeywell creates solutions to improve the quality of life of people around the world. Honeywell has a superior brand recognition and equips customers to be even more productive and successful. With approximately 132,000 employees worldwide, including more than 22,000 engineers and scientists, Honeywell has an unrelenting commitment passion to quality and delivering business results. Honeywell International is the product of a merger in which Honeywell, Inc. was acquired by the larger AlliedSignal in 1999 (Michael Bonsignore, CEO). 2014 revenue was over $40 billion and operating income was over $4 billion. In addition, Honeywell is in process of implementing a "Five Year Strategic Plan 2014-2018" to ensure growth and future success. (Honeywell, 2015)

 

What barriers do you see based on what you observed in the video?

 

Some of the barriers that Michael Bonsignore, CEO, faced included: convincing shareholders and Wall Street, workers, customers, managers etc. that the merger and new enterprise would be "healthy", grow and succeed in the future. Financials such as revenue, operating income and stock price are important for all stakeholders. Bonsignore stated there were three things to focus on the "pivotal moment": 1. (108) years the company has been around 2. don't take success for granted, i.e., don't be complacent and stubborn 3. "kick in the seat of the pants" to jump start everything. The economy is now an era of mergers and acquisitions. The most important thing is to establish a vision: leadership and control, customers, profit, growth and "stretch goals." Another huge challenge is providing for public safety, e.g., Bendix school bus ABS electronic control unit recall. (Mastering the Art of Corporate Reinvention, 2011)

 

What critical success factors should Honeywell consider as it crafts its organizational strategies around a new culture?

 

Michael Bonsignore, CEO, is described as a "spectacular salesman" because of his qualifications. He attended the US Naval Academy in Annapolis. He is knowledgeable and has confidence his abilities. He has the passion and drive to go all the way. Organizational strategies include 1. communication (town hall meetings, leadership eating lunch with employees, and employee involvement 2. serving the customer 3. be flexible and adaptable 4. era of mergers and acquisitions 5. reward employees for new and best practices and punish those that don't perform.  Globalization and global expansion should be a priority. And most importantly and above all, lead change and don't become a dinosaur or obsolete. For example, Bonsignore gives an example of a roundtable he had with engineers on the shop floor concerning computers and programming and he wasn't knowledgeable in what was being discussed or understanding because it was all new stuff material to him. Keep your skills and knowledge up to date! The fundamentals are there for to make a model for 21st century enterprise and it's just a matter of putting the pieces together and connecting the dots. And most importantly, be process oriented and focused, e.g., lean manufacturing and six sigma with change agents and leaders to lead change initiatives. (Mastering the Art of Corporate Reinvention, 2011)   

 

What can you take away from this exercise to immediately use in your career?

 

I have had the opportunity to be part of a huge and successful merger acquisition. In 1997, Boeing purchased McDonnell Douglas and Rockwell creating the world's largest aerospace company. At the time, I worked at McDonnell Douglas which was a "troubled" aerospace company. There were three cultures to integrate into one. Would this happen overnight or in a few years? Of course not. Boeing developed a "2016 Vision" of "People working together as a global enterprise for aerospace industry leadership" including strategies, core competencies and values. In fact, this journey has taken almost twenty years. It all starts with leadership at top setting the vision and executing the strategy and plan. And leading change? Boeing for the first time hired an outsider Jim McNerney from 3M as CEO for a new approach and ideas. He also worked at General Electric (GE) and was trained and mentored by Jack Welch. Boeing is a learning and teaching organization, for example, "The Leadership Center" (corporate university) in St Louis is a leader in executive education and leadership development. The college study program "Learning Together" is one of the best in the world. Self-directed and high performance teams are in engineering, production, quality and supply chain to achieve business results. Process management is used to develop and build products and services. Lean manufacturing and six sigma are used to focus on waste and variation. I have had a hands on experience in all this too and has been a great learning and developing opportunity for me. (Boeing, 2015)

 


References

Boeing (2015). Retrieved from http://www.boeing.com/boeing/

 

Honeywell (2015). Retrieved from http://honeywell.com/pages/home.aspx

 

Mastering the Art of Corporate Reinvention (2011). Retrieved from

http://digital.films.com/play/GWEU7L

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